| Reports to: Director of Communications and Operations/Albany High School Principal Primary Duties PUBLIC RELATIONS - As a member of our Communications Department team, develops content for print and digital communications, with a primary goal of increasing student and family engagement. Platforms and materials include but are not limited to social media, website, newsletters, calendars, announcements, brochures and postcards.
- Photography and short-form videography.
- Assists with updating and maintaining website content.
- Works directly with principals and designated faculty and staff at assigned schools to produce weekly updates for the entire school community distributed through digital platforms.
- Assists principals and designated faculty and staff at assigned schools and departments with the implementation and enhancement of social media tools, with a particular focus on short-form video, photography and other visual content designed to increase engagement among parents and guardians, and community members.
MEDIA RELATIONS - Assists with writing and editing news releases, media advisories and other media-related materials as needed
- Assists with researching questions and obtaining information from appropriate district and school personnel in response to media inquiries.
- Assists the Communications team with maintaining media contact contacts.
COMMUNITY RELATIONS - Assists with the development of materials and digital survey tools and other materials for public meetings and events; provides related follow-up communication through a variety of platforms when appropriate.
- Attends Board of Education and community meetings as necessary and seeks opportunities to further relationships with parents and guardians, community groups, businesses, educational institutions, etc.
OTHER - Assists with the development and execution of new and innovative communications and community relations tactics in line with the district’s strategic plan, with a particular focus on messaging and content to engage and empower students as well as parents and guardians, and community members.
- Performs general administrative duties such as typing, filing, answering telephone calls, photocopying, etc.
- Participates in relevant meetings with district, school and communications with staff
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